As bourbon faces a 2% sales decline and record inventory levels, Jim Beam's rumored revival of their iconic bowling pin decanter could offer a solution drawn from the industry's creative past. Read th ...

Discover how marketing operations (Mops) is gaining influence, driving data-driven decisions, and shaping career paths in ...

CMO Scott Utke discusses how the grape growing giant is looking to better appeal to groups like millennials with new ...

As AI technology continues to evolve, its impact on marketing will only grow. Future advancements are likely to bring even ...

An onslaught of campaign ads depicting the city as unsafe reopened old wounds, but it also gave leaders a chance to tout ...

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The L’Oréal skincare brand is returning to its Super Bowl marketing playbook from last year to boost a new anti-dandruff product.

However, it is less reliant on the soda category compared with Coca-Cola Europacific Partners. CCHBC has diversified its portfolio by acquiring brands, capitalizing on TCCC’s nonsoda brands, and ...

Google's new PMax Usefulness Indicator helps advertisers measure the incremental traffic impact of search themes, improving targeting.

Data is crucial, but context is king - being able to offer both is the tricky bit, but Hubspot reckons it has the answer.

Door County's marketing organization hopes to make a huge audience aware of its many tourist attractions. Plus, there is lodging.

Just like hiring an accountant to audit your books, having a skilled marketing professional assess your marketing and PR is a ...