Understanding customer behavior is crucial for companies with Software as a Service (SaaS). Developing customized and successful marketing strategies relies on behavioral segmentation techniques, ...

The importance of segmentation In order to understand the market potential of a new Alzheimer's treatment, and develop a compelling brand, market researchers must take into account a wide range of ...

Introduction to Mail Marketing Mail marketing remains one of the most effective digital marketing strategies, offering ...

Market segmentation is the fancy marketer's term for dividing up the pool of potential customers based on shared characteristics, with the idea of targeting different messages to different segments.

Equinix projects 2025 revenue growth of 7%-8%, driven by strong bookings momentum and a large backlog. Adjusted EBITDA margins are expected to rise to approximately 49%, with AFFO per share ...

Experts at the e4m India Brand Conclave 2025 emphasised brand identity, storytelling, and strategic platform selection for ...

From hyperpersonalized customer experiences to predictive analytics and real-time ad optimization, AI is transforming how ...

By mastering the newest strategies in ABM, marketing leaders can redefine how they connect with their most valuable clients.

We want to maximize our revenue and marketing return on investment (ROI). What we learn from migration patterns can help with all those tasks. The Role of Customer Segmentation Migration implies ...

The suite's features include email and SMS marketing tools with customisable templates and a drag-and-drop editor.

Gaurav Ramdev, Chief Growth & Marketing Officer, Protean eGov Technologies shares insights on the company’s latest brand campaign, betting big on high-quality content, and more ...