Customer segmentation is no longer static. AI is making it faster, sharper and more human by turning real-time data into real ...

Customer segmentation still sits at the heart of strategy – but for many businesses, it’s become a static exercise: ...

As data privacy regulations and shifting consumer expectations reshape the digital landscape, contextual advertising is ...

With everything going digital, businesses are on a hunt to find ways to foster growth. Email marketing platforms are a ...

Market segmentation is the fancy marketer's term for dividing up the pool of potential customers based on shared characteristics, with the idea of targeting different messages to different segments.

Contemporary product management has moved away from making decisions based on instinct towards a data-enabled solution where ...

Recruiter’s “Salary Guide & Trends Report” gives insights into shifting compensation and workforce priorities within estate ...

In 2024, Report Ocean’s market research collection has added the report titled “Managed VPN Market” Size, Scope, and Forecast 2024-2032.” Crafted by industry experts and researchers, this report ...

In 2024, Report Ocean’s market research collection has added the report titled “Server Market” Size, Scope, and Forecast 2024-2032.” Crafted by industry experts and researchers, this report delivers a ...

Empty tasting rooms. Declining DTC shipments. Shifting consumer preferences. Stubborn inflation. Escalating trade tensions.

The importance of segmentation In order to understand the market potential of a new Alzheimer's treatment, and develop a compelling brand, market researchers must take into account a wide range of ...