The data-rich brand measurement strategies the industry has come to rely ... we should shift our perspective to using the best technology created by leading data scientists, such as machine-learning, ...

Holistic marketing measurement programmes that are tailored to a brand’s specific needs can be the difference between a faster, positive impact decision and a waste of money that falls flat. With the ...

Brands today can measure everything from product consideration among dads aged 35–55 to the lifetime value of a customer. But making good business decisions is more than just having the right ...