As Retail Media Spending Soars, Brands Struggle To Prove Results
Brands still struggle with measuring performance across retail media networks and ad types, highlighting a critical gap ...
Marketing1y
Reframing Brand Measurement: It's Not Who, But Where
The data-rich brand measurement strategies the industry has come to rely ... we should shift our perspective to using the best technology created by leading data scientists, such as machine-learning, ...
Forbes6y
Here's How Major Brands Measure Social Media Impact
Measuring return on investment (ROI) is relatively easy for businesses that can tie their social media metrics directly to financial gains. When a direct-to-consumer brand invests $10,000 ...
Warc3mon
To build or to buy? How brands can elevate their measurement program
Holistic marketing measurement programmes that are tailored to a brand’s specific needs can be the difference between a faster, positive impact decision and a waste of money that falls flat. With the ...
Business Wire27d
Forrester Introduces Brand Experience Index To Measure The Interconnectedness Between Brand And Customer Experience
--(BUSINESS WIRE)--According to Forrester’s (Nasdaq: FORR) Brand And Customer Experience ... These also enable firms to effectively measure both to fuel actionable growth and create strategy ...
Warc7y
Think like a startup: What APAC brands can learn about measurement
Brands today can measure everything from product consideration among dads aged 35–55 to the lifetime value of a customer. But making good business decisions is more than just having the right ...