Inside the National Institute of Standards and Technology, or NIST, a new atomic clock named NIST-F4 has begun to tick — not with the sound of gears or bells, but with the quantum pulse of cesium ...

Do nonhuman animals live in a kind of eternal present, or are they aware of the passage of time? That question has been ...

I was helping my kindergartener with his school bug project—a task that should have been fun (researching stink bugs! The ...

From sundials to atomic clocks, our understanding of time has become a lot more accurate as technological developments ...

I'm Gen X and she's a millennial. I've learned a lot from her over the years, and we work well together. The first time I met ...

Rather than optimizing for one-time conversions, Customer Lifetime Value (CLV) focuses on the long-term value of a customer. AI-driven CLV measurement looks beyond quick wins and digs into the ...

It’s transfer portal season for the Duke Blue Devils, and it’s also time for them to try to close the deal with five-star recruit Nate Ament. However, there’s one lingering question Duke ...

The ultimate stage is AI-powered media transformation, where an AI engine autonomously creates and refines media plans in real time based on continuous measurement. The third pillar, explores how ...