The question isn’t whether artificial intelligence (AI) will shape healthcare marketing — it already is. The real challenge ...

Medical marketing leaders weigh in on the temporary respite for TikTok and what it means for pharma clients. After a ...

To understand how the Mayo Clinic became a superior healthcare brand, I talked with Leonard Berry, PhD, to understand their ...

Chief Marketing and Communications Officer of Mass General Brigham (Somerville, Mass.): The healthcare marketing trend I'll be paying closest attention to is the transformation from learning about ...

The pharmaphorum podcast’s first episode of 2019 features Professor Brian D Smith on what makes a modern, and successful, medical marketing team. He spoke to Dominic Tyer about his fascinating ...

The new Uniform Code of Pharmaceuticals Marketing Practices 2024 seeks to create a framework for the pharmaceutical industry ...

Hernando Ruiz-Jimenez is Geisinger’s new chief marketing and communications officer, a role in which he oversees brand and ...

WTWH Healthcare, a WTWH Media company, is proud to announce the winners of the 2025 Aspect Awards. With nearly 50 submissions across the categories of ...