The question isn’t whether artificial intelligence (AI) will shape healthcare marketing — it already is. The real challenge ...
To understand how the Mayo Clinic became a superior healthcare brand, I talked with Leonard Berry, PhD, to understand their ...
Medical marketing leaders weigh in on the temporary respite for TikTok and what it means for pharma clients. After a ...
Legal requirements may prevent you from publishing certain aspects of your offerings or customer stories—but that doesn't ...
The marketing director tells Tim Healey how she is building on, that rather than reinventing, a strategy that has propelled ...
Chief Marketing and Communications Officer of Mass General Brigham (Somerville, Mass.): The healthcare marketing trend I'll be paying closest attention to is the transformation from learning about ...
It’s a common scenario when businesses need to decide if they should do all of their PR and marketing in-house or hire an ...
Since 1999, Feb. 7 has marked National Black HIV/AIDS Awareness Day, drawing attention to the disproportionate impact of HIV ...
Inna Pashniak stands out as a digital marketing expert with over nine years of experience in online advertising. Her career has focused on the healthcare and pharmaceutical sectors, where she has ...