Why is it so easy to buy cheap clothes at stores like H&M ... and it's only making money for the brand and the endorser. It's not functioning the way it used to, which was to buy into a brand ...

It also provides an opportunity for consumers to resell items in their own closets and earn some extra cash while giving new life to clothing they no longer want. But some used items are more ...

PrettyLittleThing, the fast-fashion brand best known for ‘BBL fashion’ and bodycon dresses, has undergone an old money makeover—it’s just the latest in a widespread move to conservatism.