my friend Livvy Dunne here is going to help us decide which energy drinks get into the cart and which ones get tossed," Kelce said on the commercial. The first drink mentioned was Monster Energy.

Rio Punch joins the nine-strong Monster Juiced range, which includes Mango Loco, Pipeline Punch, Aussie Lemonade, Khaotic, Pacific Punch, Monarch, Ripper, Mixxd Punch and Bad Apple.

Monster Beverage (NASDAQ ... Executives acknowledged softness in the energy drink market this year, with smaller brands expanding distribution but struggling with sales velocity.