NFL team sponsors are looking for playoff payoffs this weekend, with a variety of activations surrounding the Divisional ...

Unrivaled, the women’s 3-on-3 basketball league set to debut on Friday, named Sprite the presenting sponsor of the league’s 1 ...

Sponsorship shifts, streaming growth, and live event success redefine fan engagement and revenue for the sport's future.

D - Dublin (hosting the Lions, talking to the NFL) and other cities to keep tabs on: Kigali (F1 talks, big ambitions); Madrid ...

Another activation is The DRIPS by Pepsi, a pop-up offering crafted versions of popular PepsiCo beverages in regular or ...

Welcome to Arts Spotlight, highlighting arts- and community-based organizations and their programs and projects funded by the ...

Shaw Floors®, the flagship residential brand of Shaw Industries Group, Inc. (Shaw), announces it is an Official Sponsor of the 2025 College Football Playoff (CFP) , capitalizing on their sponsorship ...

Today, the Chargers have made it clear who that second IR activation might go to. The team opened the 21-day practice window for cornerback Eli Apple. Apple has been out since Week 13.

But NFL rules permit two more activations for playoff teams. From this group, the most likely wideout to be elevated was Simi Fehoko. The team did just that alongside a roster move featuring ...

Out of all the acknowledgments one could get from Kansas City Chiefs head coach Andy Reid, having the legendary coach recognize you by sponsoring a cheeseburger bar has got to be one of the best.

The model, which simulates every NFL game 10,000 times, is up well over $7,000 for $100 players on top-rated NFL picks since its inception. The model enters the Divisional Round of the 2025 NFL ...