The seven leading U.S. sportsbooks have a combined 87 sponsorship deals with teams in the NFL, NBA, NHL and MLB across the 16 legalized states, notes SBJ's Bill King. BetMGM has the most, at 23.

For all the energy around international games and the global markets program, the Super Bowl broadcast is still the most ...

Mark the calendar football fans because the 2024-2025 NFL season culminates in the Super ... Joining Lamar will be singer-songwriter SZA. Halftime show sponsor Apple Music teased the 35-year ...

Here's what to expect when attending the 2025 Erie Auto Show starting Thursday and running through Sunday at the Bayfront ...

This season's Super Bowl halftime show will be headlined by hip hop superstar Kendrick Lamar. Apple Music, the title sponsor of the event, announced alongside the NFL and Roc Nation on Sunday that ...

The NFL will engage its Competition Committee on technology to take virtual line-to-gain measurements next season, but ...

Top NFL Draft prospect Cam Ward is making strides off the field after his recent collegiate success. The Miami Hurricanes QB recently signed a massive sponsorship deal on Friday, Jan. 31, and the ...

The league is teaming up with over 150 creators—including several from outside the U.S.—to capture content surrounding the ...

The NFL and YouTube are expanding into a huge new program with legendary players and rare and forgotten footage.

As the Chiefs and Eagles get set to square off at the Super Bowl in New Orleans, there are some key factors the NFL would ...

appearing as a guest on the NFL Network’s pregame show. That said, many fans at home might not have initially realized it was Kupp on their television screens, as he had trimmed his beard so ...

NFL halftime during regular season and playoff games lasts 13 minutes, providing players time to recover and strategize. However, Super Bowl halftime is longer, extending up to 30 minutes to ...