Kansas City is aiming for a historic three-peat, while Philly seeks redemption. Sports radio host Ty Johnson previews the ...

SportsLine NFL expert R.J. White, on a 30-17 roll on NFL props, has revealed his FanDuel $5 Million Touchdown Jackpot picks ...

NFL expert Jimmie Kaylor, on a 51-33-4 roll on NFL picks, revealed his pick and prediction for the FanDuel Kick of Destiny 3 ...

Major gains in sponsorship deals came from ticketing, alcoholic beverages and telecommunications. The total number of actual deals for all the NFL teams grew to over 3,600.

A Super Bowl in a foreign city isn't likely any time soon, but insiders think it could happen at some point in the future.

The Super Bowl might be the biggest sporting event in the US, but many around the world simply tune in for the halftime show.

Hundreds of creators have swarmed New Orleans for Super Bowl 59, getting paid big contracts to make content for brands like ...

Relo Metrics, an AI-powered sponsorship analytics platform that enables brands to track and optimise their sponsorship investments, just dropped the 2024 US Sp ...

NFL Commissioner Roger Goodell reaffirmed the league's commitment to diversity initiatives despite growing opposition.

Firms pay millions to run a 30-second commercial during the Super Bowl. Why are ads shown in soccer's equivalent games less ...

Benzinga readers pick between the Super Bowl LIX game, commercials, halftime show or Taylor Swift sightings in a new poll for ...

In support of Super Bowl LIX in New Orleans on Sunday, Feb. 9, 2025, the NFL Foundation and the New Orleans Super Bowl Host ...