The last time Nike showed an ad during the Super Bowl was in 1998, featuring all-male athletes. It wouldn't be until 27 years ...

Except for what happened on the football field, the Super Bowl was so uplifting, reminding us as it did that Presidents Trump ...

Nike CMO Nicole Hubbard Graham details how the brand is getting back to its winning playbook. For the first time in 27 years, ...

Liverpool kits will be made by Adidas from the start of next season after the Reds decided not to renew with Nike. FSG has ...

After a crushing Super Bowl defeat to the Chiefs two years ago, Philadelphia’s celebration after LIX was one of redemption ...

While gear is created in advance for an outcome favoring either team, only one can win. So what happens to the unsold merch? We found out.

World number one Aryna Sabalenka appeared in Nike's latest t-shirt, honouring 10 women athletes for their impressive performances. The 26-year-old is regarded as one of the best players currently ...

Ahead of the GQ Bowl, host to Bode Rec.’s first runway show, Emily Adams Bode Aujla talks building out the Bode world — ...

With Super Bowl LIX, Hurts becomes only the fifth quarterback to start in two Super Bowls before his 27th birthday, a feat he ...

But is there much difference between the two conferences? Functionally, no. The two names — American Football Conference and National Football Conference — are a byproduct of the AFL-NFL ...

Nike is facing “interesting times” in its tennis department, specifically when looking at the lack of top U.S. male players endorsing the company, according to Jon Wertheim of SI. Taylor Fritz, the ...