With the 2025 NBA All-Star Weekend tipping off next Friday night, hoops fans can expect more heat from Nike. Stay locked into Sports Illustrated's Kicks On SI for all your footwear news from the ...

NIKE, Inc. is dominating NBA All-Star Weekend, displaying its dedication to the game with exclusive events, exhibitions, and product drops across its industry-defining portfolio of Nike ...

Los Angeles Lakers’ LeBron James is heading to a record 21st-straight NBA All-Star Game as he’ll have gone two more times than any other player in the league’s history. LeBron has also been ...

And it's not that the Phoenix Suns are moving him. Nike provided a first look at the future Hall of Famer's 18th signature shoe, and it features a colorway with plenty of orange mixed in with the ...

Until then, Lakers fans can still get hyped—because Nike and Fanatics have officially released the Luka Dončić Los Angeles Lakers Nike Unisex Swingman Jersey in gold! Luka and LeBron on the ...

Emma Raducanu paid tribute to late NBA legend Kobe Bryant. Raducanu gave a heartfelt shoutout to Nike's latest "Year of the Mamba" commercial. The "Year of the Mamba" campaign, launched by Nike in ...

It's a win-win: fans get a chance to snag a piece of Luka's magic at a discounted price, and Nike gets to further solidify the Luka-Jordan brand connection. The NBA has a new superstar in Los ...

A’ja Wilson finally shared the first look at her signature shoe, the Nike A'One, earlier this week, and on Friday, Miami Heat NBA star Bam Adebayo, took to the floor in a pair of his own before ...

The festival will also feature a range of activities for fans, including community outreach initiatives, open courts, photo opportunities with authentic NBA memorabilia, player appearances and ...

In 1985, the iconic red and black Air Jordan 1 got banned from the NBA and a slick marketing move by Nike turned the challenge in an opportunity. Nike and Jordan Brand began celebrating the 40th ...

They brought in a 10-time All-Star and NBA champion Anthony Davis, who Mavericks general manager Nico Harrison praised for his defense. Harrison stated that defense wins championships, and having ...

When shopping for the man in your life — especially if he’s difficult to shop for — it’s common for everyone to recommend the exact same thing: give him a new pair of socks! Sure ...