The Michigan football program unveiled the new Jordan brand FlyElite football on Tuesday to be used for the 2025 season. The ...

PSG is one of the most popular clubs in world football. Due to its brand value, the French club has significant ...

(Reuters) - Nike will launch a new women's activewear brand in the U.S. this spring in partnership with Kim Kardashian-owned ...

At just 21 years old, Carlos Alcaraz has already won four Grand Slam singles titles with no end in sight. Alcaraz could one ...

More than 40 years ago, Michael Jordan helped Nike become the name in basketball sneakers. Today it’s betting that Kim ...

Sonny Vaccaro is considered one of basketball’s ultimate insiders and was re-introduced to a new generation through the Matt Damon and Ben Affleck 2023 film ‘’Air.’’ Collaborating with Emmy-winning ...

Nike’s willingness to pay Jordan’s fines was intended to be a marketing plan to sell the sneaker that was crowded with ...

Nike is in a slump. Sales are down, its stock has lost more than a quarter of its value over the past year and its new CEO ...

w/ @sneakermarketro the Air Jordan 11 Retro "Coldest in the Game" will be releasing in Holiday 2025, capping off the ...

The famed Michael Jordan net worth continues to grow. This is thanks to Nba earnings earnings, business ventures & ...

Nike Inc. unveiled a sneaker in collaboration with jeweler Tiffany & Co. It was a symbol of former Chief Executive Officer ...

Understandably, Jordan is staunch in his loyalty to the brands that have made him a billionaire, with Nike chief among them. The extent to which he champions his endorsement partners is no better ...