This special edition "Black Label" shoe is being released with nine other basketball sneakers as part of NBA All-Star Weekend ...

Jordan Brand CMO Caitlin Sargent sees the NBA All-Star Game as a key event for building culture and community, and honoring ...

Jaylen Brown told Sports Illustrated he thinks his issues with Nike "for sure" cost him a spot on last year's Olympic team. Brown's feud with Nike dates back to 2022, when he called out the brand's ...

USC Trojans women’s basketball star, JuJu Watkins signed an NIL deal with Nike in 2022 when she was just a senior in high school. In October, Watkins and Nike a ...

Kendrick Lamar’s bootcut Celine jeans were arguably the star of his Super Bowl half-time performance. It’s not just Lamar, ...

Indiana Fever star Caitlin Clark’s participation in Nike’s 2023 Super Bowl ad emphasizes her influence in promoting women in ...

Ellis tried to land him in AAU, but Assemian was locked in on the Nike circuit. He tried again while Assemian was at ...

I want to ask you about the Nike “So Win” ad with top female athletes like Caitlin Clark and Jordan Chiles. In some ways, it was like a throwback to some of the ads we’d seen from Nike before. So it ...

Last season, it was the uniforms catching the most attention at the start of Spring Training. Will that happen again this season?

Sam Kerr has gone so much further. Who needs the tick of approval from the cereal aisle when you have the Commonwealth Bank, Qantas, Subway, Lego, Nike, Cadbury, ­Priceline and Spanish car company ...

Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...

Nike’s “So Win” campaign marks a powerful return for the brand to the Super Bowl stage, spotlighting stars like Caitlin Clark ...