Despite disruption in the tech space, with mobile-first design and social media becoming increasingly important for brands, ...

In a world that moves at the speed of social, even print ads need to be timely and topical to catch people’s attention. Back ...

Fonts can also be choreographed to illustrate brand persona ... Nike and McDonald's, however, look to the movement of shapes to manipulate consumer psychology. The shape of the Nike Swoosh appeals to ...

Poor font choices, inconsistent text hierarchy ... The most effective brand identities are often the simplest. Think about the Nike swoosh, the Apple logo, or the McDonald's golden arches. They're ...

With its latest reissue, the Mountain Fly Low, Nike's beloved sub-brand ACG doubles down on genuine outdoor utility.

The “Grand Purple/Pale Ivory” color, with the gold-lined finish around the Nike swoosh, will undoubtedly look incredible on the field when he wears them. The initial 'KM" also has a gold ...

The game marked the end of Blue Devils forward Cooper Flagg's college basketball career and his time wearing Nike. Before the ... make history while wearing the Swoosh logo. New Balance has ...

Memphis Grizzlies star Ja Morant will have a third signature sneaker. Morant and Nike Basketball released a first look of the Nike Ja 3 on April 19. This will be Morant's third signature sneaker with ...