SANTA CRUZ — More than 75 community groups and school marching bands ambled down Pacific Avenue on a warm and sunny Saturday morning for the Santa Cruz Downtown Holiday Parade. The Downtown ...

Colorful bulbs shine through the dusk along Pacific Avenue in downtown Santa Cruz. Kevin DeBoer hung the lights for the Downtown Santa Cruz Association and switches out bulbs when needed.

TWO MORE F BUSINESSES IN DOWNTOWN SANTA CRUZ HAVE ANNOUNCED THEY'RE CLOSING. RIP CURL SURF SHOP HAS POSTED A SIGN ON THEIR DOOR ANNOUNCING THE CLOSURE OF THEIR PACIFIC AVENUE LOCATION. THEY CLOSED ...

extending Pacific Avenue and attracting new investments to enhance downtown synergy among restaurants, hotels, services and shops. A new multi-purpose arena will host the Santa Cruz Warriors ...

SANTA CRUZ, Calif. (KGO) -- The last wave of customers rolled into an iconic surf shop Tuesday in downtown Santa Cruz. The flagship O'Neill Surf Shop on Pacific Avenue is shutting down. An ...

In this week's local business roundup, Jessica M. Pasko spotlights a move by Salinas-based Pacific Valley Bank to open a branch in downtown Santa Cruz, notes the impact of Donald Trump's immigration ...