they can now use that term thanks to deal with Pat Riley

Why famed NBA coach Pat Riley will benefit from potential Chiefs 'three-peat'
The Kansas City Chiefs have a chance to do something not seen in North American sports since 2002, and famed NBA coach Pat Riley is rooting for it.
Chiefs, Pat Riley strike deal for use of “Three-Peat”
The phrase has been licensed by Riley for use after the Chicago Bulls won three titles in a row, twice, when the Yankees won three straight World Series from 1998 through 2000, and when the Lakers eventually won three consecutive NBA championships from 2000 through 2002.
How will ex Lakers coach Pat Riley take away the Chiefs' chance of using the “three-peat” term?
The Kansas City Chiefs overcame Buffalo Bills on Sunday, which means Pat Riley could be in line for a huge payday. The term "three-peat" has become famous among sports fans in the last three decades.
Heat's Pat Riley hoping for Chiefs Super Bowl win
Pat Riley is rooting for a Chiefs "three-peat" this Super Bowl Sunday. If it happens, the president of the NBA's Miami Heat will be cashing in. Zoom in: Riley owns six different trademarks tied to the term "Three-Peat,
If Chiefs win Super Bowl 'three-peat,' they'll have to pay Pat Riley to use it
If the Chiefs hit three Super Bowl wins in a row, they may have to pay Miami Heat's Pat Riley before they can crank out T-shirts.
Pat Riley, NFL agree to deal allowing “three-peat” on Chiefs merchandise
Three-peat.” The term has been used for over thirty years, coined by former Los Angeles basketball player Byron Scott.
Miami Heat's Pat Riley Gives Blessing For Chiefs Three-Peat
Outside of the Chief's players, coaches, their families, and Chiefs Kingdom, no one is rooting for a Kansas City victory in Super Bowl LIX more than Miami Heat
As KC Chiefs bid for three-peat, they can now use that term thanks to deal with Pat Riley
Pat Riley successfully trademarked the phrase “three-peat” when he and the Lakers were trying to win their third-straight NBA title in 1989. The NFL has just struck a deal with Riles & Co. to use the phrase on merchandise if the Chiefs win Super Bowl LIX. pic.twitter.com/DMyrCWRSyR
Eagles could cost Pat Riley millions by preventing a Chiefs Three-Peat in Super Bowl LIX
Peat” in the event the Chiefs win their third straight Super Bowl, and the Eagles could cost the Hall of Fame coach millions
Pat Riley Strikes Deal With NFL for ‘Three-Peat’ As Chiefs Eye History
A different sports figure has trademark rights to the popular phrase. The post Pat Riley Strikes Deal With NFL for ‘Three-Peat’ As Chiefs Eye History appeared first on Front Office Sports.
Pat Riley reaches deal with NFL amid Chiefs’ potential Super Bowl 3-peat
Although his stand-off with Jimmy Butler is not producing the results he intended, Miami Heat president Pat Riley is a shrewd businessman. The five-time championship-winning head coach wisely filed multiple trademarks for the term “three-peat” over the last few decades,
Super Bowl ‘Three-Peat’? Be Prepared to Pay for the Bragging Rights.
As sports catchphrases start to stick, savvy coaches and athletes are moving to protect them with federal trademarks.
Why NBA executive Pat Riley may benefit from potential IndyCar, Indy 500 3-peat winners
IndyCar stars Alex Palou and Josef Newgarden are both eyeing historic three-peats in 2025. But they'll have to negotiate with ...
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The Super Bowl could end in a 'three-peat.' Why that matters to a former NBA coach
Pat Riley, the former NBA head coach and current president of the Miami Heat, owns half a dozen trademarks related to ...