Snouts, muddy puddles and British accents: How Peppa Pig became a global cultural phenomenon—and a $1.7 billion franchise
The staying power of the Peppa Pig family—going 20 years strong—has made it one of Britain’s most significant cultural exports.
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Snouts, muddy puddles and British accents: How Peppa Pig became a global cultural phenomenon—and a $1.7 billion franchise
“Peppa Pig has already turned into a powerful brand with its own line of toys/merchandise and accessories—even theme parks,” Benjamin Burroughs, associate professor of emerging media at the ...