Some of the biggest boutique fragrance brands have already jumped lept on the trend, most recently It-girl favourite brand Merit Beauty with their highly anticipated launch into perfume. The brands ...

FYI, an eau de toilette (EDT), by definition, won’t last as long as an eau de parfum (EDP) because the concentration of perfume oil to alcohol/water is lower. And it's worth noting that scents are ...

If you buy something, we may earn an affiliate commission. Scroll on to see the best perfume trends of 2025 and shop our editors’ picks. Plum isn’t the only fruit getting its flowers this year.

Got a thing for figs? Love some patchouli? (Us too). Well, these are the notes you want to look out for when hunting down your next perfume purchase. Nope, this isn’t a sneaky plug for Ancestry ...

“Woody fragrances have depth, richness, and are more [inherently] masculine,” says Leila Zagwolsky, co-founder and CEO of the perfume discovery platform Luxury Scent Box (LUXSB). Aromatic and ...

We're going to start this dive into Zara perfume 'smell-a-like's with a disclaimer. We aren't dupe-crazy here at Cosmo. While we do love a genuine, affordable option that is *just like* an ...

It's warm, inviting and a total compliment magnet. The best part about this perfume is that it smells ever so slightly different on everyone. Marie Claire UK's Senior Beauty Editor, Katie Thomas ...

“The lasting power of this perfume’s fine extracts and oils is unparalleled,” says beauty writer Tracy Achonwa. “A crisp accord of citrus and amber, it’s clean with a sophisticated base that reels in ...

As a beauty editor with an obsession for shopping for perfume - I know it's a unique experience. You're thrown into a whirlwind of olfactory experiences and can often spend headache-inducing minutes ...

To be deemed a long-lasting perfume worthy of both your money and wear, a scent must pass several tests, the most important being how well it lingers. Thus, our team have doused themselves in ...