The perming process alters the structural bonds in your hair through chemical or heat treatments. This can weaken the cuticle (outer shaft) of the hair, making it susceptible to dryness ...

Even though we’re a bit past the “new year, new year” part of 2025, it doesn’t mean that we still can’t reinvent ourselves ...

women like to style their hair using chemicals or heat. A lot of women go for perms, which work by using chemicals to create curls or waves. Perms are a great way to change the hair texture ...