As consumer electronics evolve, will firms respect privacy while pushing boundaries, or will users be forced to trade in ...

Marketers rely on CDPs to collect, unify, organize and analyze customer data, but the onus is still on them to manage fragmented data.

The Federal Circuit recently issued decisions in a pair of appeals that provide guidance about when international filers of abbreviated ...

Marketers have long skirted around the topic of religion because they are scared to open Pandora’s box; however, religion and ...

As a sports activity that attracts great responses from fans and entertaining race car events, motorsport has not been left ...

People love personalized messages from their favorite brands. If you want to incorporate personalization into your email ...

Today, the concept of personalization has blended into part of the customer experience. Using a name is barely a personalized ...