Deadly violence in Syria has once again spotlighted the Alawites, a secretive religious minority tied to Bashar al-Assad.

The campaign, themed #FullBloomBeauty and created in collaboration with creative agency Omelette Digital, media agency iProspect and digital agency Pontac, highlights Shiseido’s camellia as a ...

But that’s changing. Pontac, a Hong Kong-based award-winning marketing innovation firm known for its collaborations with Lancôme and L’Oréal, is now productising its proven enterprise ...