Pricing is one of the 4 Ps of marketing and the most basic tactic, having been around for hundreds if not thousands of years. It is the most direct way of communicating value to customers and has the ...

Companies use pricing strategies as a way of making sales. For example, a company might lower its prices to increase sales and demand, or increase its prices as a way of making customers view its ...

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign effectiveness.

Marketing Mix can be defined as the set of marketing ... There are several types of pricing strategies and each of them is tied closely to a comprehensive business plan. In some cases, pricing ...

with the price falling as competitors update and launch their latest models. This pricing strategy can only be used for a short-time period, whilst the product is unique.

Additionally, these characteristics influence the development of marketing strategies and the more tactical marketing mix—from the "packaging" and pricing of services bundles, to defining distribution ...

[Tiered pricing] boosts the number of users on data plans and should provide a corresponding boost to mobile advertising and marketing, since that industry's metrics are all about eyeballs,? said ...