With marketing spending expected to reach historic highs, it’s important for marketers to ensure that every dollar invested ...

From creating visionary content to optimizing for LLMs, unpack key tactics influencing industry conversations and fueling new approaches.

Google updates structured data guidelines, enabling merchants to showcase sale, member, and strikethrough pricing in search ...

X's pool of advertisers is growing, but it's far from recouping the revenue lost in the ad exodus following Musk's 2022 ...

However, it is less reliant on the soda category compared with Coca-Cola Europacific Partners. CCHBC has diversified its portfolio by acquiring brands, capitalizing on TCCC’s nonsoda brands, and ...

Mettler-Toledo is the global market leader in laboratory and industrial scales and balances and holds a leading position in product inspection. Apart from its majority share in laboratory balances, ...

Discover how Canva is expanding in India with localised pricing, AI-powered tools, and innovative marketing strategies. Learn ...

Sarah Moore is working to strike a balance between pleasing longtime fans and winning over new ones at the 55-year-old family ...

MicroStrategy announced the pricing of its perpetual strike preferred stock offering at a public listing price of $80 per share and will issue the corporate securities on Feb. 5. The company ...

Google has launched Meridian, an open-source Marketing Mix Model (MMM) designed to help marketers optimise their advertising budgets. According to Google, the tool has been tested with hundreds of ...

Unfortunately for consumers, combining AI, ML, and big data makes dynamic pricing an increasingly attractive strategy for retailers. Insights hidden in a treasure trove of consumer data make ...

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign effectiveness.