NASCAR will be taking its first trip off of United States soil for a points-paying NASCAR Cup Series event, travelling to ...

Sheffield-based farm equipment company Sukup Manufacturing will be the new title sponsor of the Iowa IndyCar Race Weekend, ...

Cosmetics will sponsor Katherine Legge in multiple NASCAR Cup and Xfinity series races for the 2025 season, including Mexico ...

The NASCAR Cup Series race at Nashville Superspeedway has a new title sponsor which is familiar to Tennessee − Cracker Barrel ...

SAKHIR, Bahrain (Reuters) -Italian pasta maker Barilla became an official partner of Formula One on Friday in a multi-year ...

Iowa-based manufacturing company Sukup will become the title sponsor for this year's Sukup IndyCar Weekend at Iowa Speedway.

Vortex Racing, a leading manufacturer of high-performance motorcycle components, and EK Chain, renowned for its innovation and strength in drive-chain technology, bring decades of racing heritage and ...

Sukup IndyCar Race Weekend is set for July 11-13 at the 7/8-mile Newton track that race officials bill as "the fastest short ...

As if the Arkansas Razorbacks brand wasn't big enough nationally after first year coach John Calipari led the Hogs to a Sweet ...

For agencies and brands looking to remain competitive or capture a share of this market, traditional advertising isn't enough ...

Bubba Wallace poked fun at Dale Earnhardt Jr. over what sounded like a questionable recommendation in a now-deleted sponsor ...