"I have been looking for a good DIY cleaner for a long time." Beauty expert shares simple two-ingredient trick to clean ...

Dua Lipa and Hailey Bieber's makeup artist Katie Jane Hughes took to TikTok to share her best tip for natural-looking ...

With a focus on functional beauty and thoughtful technology, Robern - leader in luxury medicine cabinets, lighting, vanities, and lighted mirrors - has introduced the Presence ...

This K-beauty brand has been getting a ton of buzz lately, but is their star product really good? Five PureWow editors tested ...

Hey, even using up a bottle of salad dressing before it goes bad can feel like a substantial win. View Entire Post › ...

How to clean makeup brushes the right way? While it may not be the most exciting part of your routine, it’s still crucial for your skin’s health. We’ve all grabbed a brush that’s seen too many ...

For Puckey, this is a time to adjust intensity and blur and blend edges with a clean makeup brush or sponge. This is also an ideal time to work your angles. "I like to take pictures at this stage ...

Makeup brushes are essential tools for achieving flawless makeup application. Whether you are a professional artist or a beauty enthusiast, the right brushes can dramatically influence the final look.

When it comes to tools, Genevieve loves using her fingers and a singular brush to achieve this look. A dense foundation brush is an important player for achieving a buttery, blended finish ...