The decision to host this particular launch in Bridgetown rather than fashion capitals like Paris or New York underscores the collection’s connection to Rihanna’s origins. This homecoming ...

Rihanna—who hails from Bridgetown, Barbados—was also spotted letting her hair down to party with guests during the fun launch event. What else can you purchase in the new collection?

It's no secret that Rihanna smells amazing ... referencing how the perfume has been inspired by all her favourite places: Bridgetown, Grasse, New York City, Paris, Los Angeles and more.