Las Vegas Aces star A’ja Wilson unveiled her signature shoe with Nike two months ago. Now, her long-awaited A’One “Pink Aura” ...

The new WNBA season means new PE sneakers, and up on the dock is the Sabrina 2, which is apparently inspired by slurpees.

Ionescu competed in the new Unrivaled three-on-three basketball league, which was co-founded by her teammate, Breanna Stewart ...

Sabrina Ionescu's shoe popularity has grown, not just in the US but overseas and especially with NBA players. As women's ...

New York Liberty guard Sabrina Ionescu shares how she prepares for a game, her team’s good luck charms, and the trick for ...

WNBA superfans and experts predict what to expect from the 2025 season, including buzzy brand deals and intense face-offs.

The Coca-Cola-owned beverage aims to separate itself from a crowded category with a bold new look and ads that ask consumers ...

The Sporting News has all the details on how to watch the Jordan Brand Classic 2025. There won't be a national TV broadcast for the Jordan Brand Classic boys and girls high school games. Fans can ...

For the third year in a row, we’ve compiled a complete list of every active NBA and WNBA player who has released a signature ...

Sports drink brand Bodyarmor has unveiled its new visual identity, comprising a new wordmark and packaging as well as a brand ...

When Coca-Cola fully took control of BodyArmor in 2021 in a $5.6 billion deal, the company announced it had a goal of it ...

Joe Burrow stars in BODYARMOR’s new ad, embraces internet crush status, and shares his focus on growth, physics podcasts, and ...