Like finding the perfect full-coverage foundation or creamy concealer, choosing the best shampoo for your hair type can ...

My shampoo shelf tells the story of my many ... Those with color-damaged hair will by now know that once salon-exclusive brands like Olaplex are now readily available online — but that doesn ...

For anyone who loves the vibrant look of freshly colored hair, maintaining that brilliance can be a frustrating challenge.

It’s no secret that Black founders go overlooked in American culture. I rounded up a list of the best Black-owned brands to ...

Olaplex is available as an in-salon treatment ... the midrange of shampoo prices — but you need only a coin-size amount. Olaplex was the first bond builder, but two new brands have emerged ...

Suave Brands Company is shaking up the beauty aisle with 34 new products, marking its boldest innovation push in years. Known ...

Rōz has inked a new retail partnership. The four-year-old brand founded by celebrity hairstylist Mara Roszak is launching in ...