Hello Kitty's 50th anniversary but Sanrio president Tomokuni Tsuji is confident it has the "next Hello Kitty" in reserve.

Sanrio's adorable Hello Kitty and Friends mascot characters feature in new boba milk tea flavors released in the United ...

Kuromi, the mischievous and seemingly adorable character, hides a terrifying secret that few dare to speak about. The story begins years ago in Japan when the company behind Hello Kitty faced ...

Sanrio is a Japanese company that designs, produces and sells products and their licenses with a focus on "kawaii" aesthetics. This brand, with over 50 years of history, has left an indelible mark ...