PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The best concealers for acne and scars in 2025 can make pimples, blemishes, and other types of acne invisible. Plus, get ...

With this concealer, you’d never guess I had acne. Like, it completely covers up every single spot and acne scar on my face – as if it were never even there. The cream texture might seem thick and ...

From short to curly to sparse, reviewers of varying lash experiences are really feeling how well the Tarte Cosmetics mascara enhances them. “OMG, this mascara is everything!! It makes my lashes SO ...

One editor tests TikTok's viral unapproachable makeup for a night out. See before and after photos and find out how it worked ...

From inexpensive drugstore bargains to luxury splurges, I tested the most popular wrinkle-filling products to find the ones ...

Our panel of clean beauty experts tested and reviewed more than 175 products to create this list of 21 winners. Gone are the ...

This allows for quick and easy touchups that'll save you time, so you'll never leave home without it. Amazon Promising review ...

Beauty lovers on TikTok are all over the bold, attention-grabbing cherry lip trend — even those of us (guilty as charged) who struggle to apply a dramatic lip. This is where Kevyn Aucoin’s Celestial ...

Made in Chelsea star Louise Thompson has shared her beauty secret as she said that she doesn't need Botox and it gives her a ...

This concealer is the best I've tried so far. My skin is textured and tends to be dry in the colder months, so I appreciate ...

Clogged pores and congested skin are no match for this Kiehl’s clay mask. As the name suggests, the formula seeps deep into ...