A decade ago shopping for makeup was an in and out job. Now it’s as overwhelming as the US cabinet. So many mandates all at once. Allow me to make things simpler. Despite the unceasing stream of ...

Fran Drescher, Kyle Richards, and Oprah Winfrey all love Laura Geller. Right now, you can score $88 worth of lip oils for ...

The Tower 28 LipSoftie Lip Treatments are loved by PEOPLE editors and reviewers. The lip treatment’s hydrating formula also ...

Most of these are super affordable brands, so you can definitely add some seasonal favorites to your makeup without having to spend a ton! Keep scrolling to shop these trending hues for fall makeup ...

The beauty market is facing profound shifts, driven by the rise of social and e-commerce and their influence on consumer ...

Check out the in-depth FAQ section for tips on shopping for and properly applying a makeup primer, too. I don’t like to use the term “holy grail” because I deem it overused in the beauty ...

Offering medium coverage, the skincare-inspired concealer is formulated like a multivitamin serum, containing vitamin B5, ...

The highly anticipated Sephora Savings Event 2025 kicked off for Rouge members on Friday, bringing 20% off practically every ...

Sarah Paulson’s makeup artist, Adam Breuchaud, used a full face of Laura Geller cosmetics for the “American Horror Story” ...

PARIS — Continental Europe is a next frontier for TikTok Shop, creating huge potential for beauty and personal care brands.

If you’re like me and love shopping for new beauty releases or plan on restocking your tried and true favorites , next week is an important moment for us — the beginning of Sephora’s annual ...