Smokey Bear made his first appearance on a wildfire ... Smokey’s campaign is the longest-running public service ad program in U.S. history. “His message is just as important to us today ...

Iconic messengers have proven to be effective communicators. For more than 80 years, Smokey the Bear' has persuasively led public information campaigns in support of fire safety. To build and ...

Smokey Bear’s middle name is not “the ... Column: Worst Super Bowl ever? From awful ads to a divisive halftime show to a boring game, 10 things to forget. Column: Worst Super Bowl ...

Smokey Bear tells us “only you can prevent wildfires.” That has been Smokey’s simple message since 1944, but nevertheless he has been long associated with the policy of immediately ...

They came up with the classic Smokey Bear. This March, we are celebrating Smokey Bear’s 80th birthday at the library. We want to engage our young patrons in reading about wildfire prevention ...