For many companies, a Super Bowl commercial likely is the largest expenditure on a single piece of advertising they will ever pay ...

E.l.f. Beauty CEO Tarang Amin said the LA wildfires and looming TikTok ban lowered social media conversions for sales, which ...

It is that time of year again and everyone will be sitting around on the second Sunday this February, asking that perennial ...

Five years ago, social media users seemingly had an easy time navigating their various platforms. They could post a selfie on ...

We think chair and CEO Marc Puig has done a commendable job sharpening Puig’s premium focus and expanding its brand collection through acquisitions, thus positioning the small beauty product maker ...

In an age where social media promises to connect us, a Baylor University study reveals a sobering paradox—the more time we ...

Meta's new AI features for advertisers include automated campaign optimization and personalized recommendations.

After Swift further elevated Travis Kelce's popularity in 2023, the NFL enjoyed a "Taylor Swift effect" of additional growth, including spikes in merchandise and ticket sales, particularly among ...

Your social-media profile can be wiped out overnight—your email can’t. In case the constant back-and-forth 2025 TikTok ban ...

Uniworld also launched new travel advisor toolkits with marketing materials for direct mail, social media, flyers, Selling ...

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions of people worldwide every day. Reuters provides business, financial, ...

Job risks, role changes and sector shifts. These are all immediate hurdles set to shake up beauty’s existing infrastructure ...