With NASCAR currently struggling to retain sponsorship, this partnership will help financially support Jordan's long-term ...

Looks like the third season of Taylor Swift goes to Arrowhead is returning in September after the singer's boyfriend Travis ...

The singer is responsible for bringing $992,361,912 in media attention to the NFL, according to Apex Marketing.

Ally is the lead sponsor on Charlotte FC’s Pitches for Progress program, which puts half-sized, artificial turf soccer fields ...

The start-up Unrivaled women's basketball league offers commercial-free first and fourth quarters at a time when big leagues ...

Boston Beer Co. is planning to spend more on advertising and sponsorship deals this year as it seeks growth amid tougher ...

Serena Williams has joined the Toronto Tempo’s ownership group, the WNBA expansion franchise announced Monday. Williams will ...

Formula 1 star Lewis Hamilton will now be the face of Lululemon. Here's how to shop his full campaign outfit online now.

Rodgers' availability as a TV analyst would draw major attention from networks, Richard Deitsch says in a mailbag.

The Atlantic East Conference — a collection of small schools in the NCAA’s smallest division — announced it would launch a ...

Fantasy coaches can trade players in the teams they build online, aiming to buy low and sell high to gain an advantage over their rivals.