While it is still legally known as Starbucks Corporation, the chain’s public-facing moniker seems to have switched to The ...

The scribbles on cups are part of a slew of changes orchestrated by Chief Executive Officer Brian Niccol to turn things ...

At the same time all this was going on, the famed coffee giant also changed its name, which new CEO Brian Niccol has since dropped in official earnings calls and interviews, according to Today.

Starbucks Corporation (NASDAQ:SBUX) confirmed on Thursday that it is placing some limits on its mobile orders as part of a broad plan to return to a coffeehouse vibe and speed up service for customers ...

TOKYO -- From geisha shows and traditional cuisine to saunas, DJs and even demonstrations by seafood divers in a giant water tank, visitors to a new multistory entertainment venue in the heart of ...

CEO Brian Niccol detailed how marketing investments can lead to future growth as the chain’s latest earning results have “room for improvement.” ...

Starbucks reported a smaller-than-expected fall in first-quarter comparable sales on Tuesday, in early signs of the ...

Some major parts of Starbucks’ transformation plan have hit stores in the U.S. and Canada. Starting Monday, guests who order a beverage “for here” will be served a coffee mug, glass, or in the ...

Changes at Starbucks might remind customers of the chain of the old. Beginning Monday, several policies are returning to Starbucks’ locations in United States and Canada — part of CEO Brian Niccol’s ...

A couple of years ago, I found myself unwittingly stepping into one of their “pickup-only” locations — a slightly dystopian ...

Many mainland coffee outlets do not have in-shop bathrooms, but move to banish non-paying customers in US still stirs fears ...

I’ve been PCMag’s home entertainment expert for over 10 years, covering both TVs and everything you might want to connect to them. I’ve reviewed more than a thousand different consumer ...