While it is still legally known as Starbucks Corporation, the chain’s public-facing moniker seems to have switched to The ...

The scribbles on cups are part of a slew of changes orchestrated by Chief Executive Officer Brian Niccol to turn things ...

At the same time all this was going on, the famed coffee giant also changed its name, which new CEO Brian Niccol has since dropped in official earnings calls and interviews, according to Today.

Starbucks Corporation ( NASDAQ: SBUX) confirmed on Thursday that it is placing some limits on its mobile orders as part of a broad plan to return to a coffeehouse vibe and speed up service for ...

Kermit the Frog. Coffee puns like “thanks a latte” and “a matcha made in heaven.” Drawings of dogs, cats, birds and bees.

Starbucks’ first-quarter earnings marked a promising start under the leadership of CEO Brian Niccol, despite ongoing challenges in key metrics such as comparable ...

AT&T has been a leader in supplier diversity. Today it's now known as supplier inclusivity. Starbucks and others have ...

CEO Brian Niccol explains the company’s pivot back to its roots.

Both ads come from Anomaly, which the chain recently hired as part of a marketing pivot led by Chief Brand Officer Tressie ...

Starbucks invites its customers to "fall in love" with its newest beverage additions. Starting February 4, the coffee chain ...

TOKYO -- From geisha shows and traditional cuisine to saunas, DJs and even demonstrations by seafood divers in a giant water tank, visitors to a new multistory entertainment venue in the heart of ...