The ability to get in front of almost 40% of the country in one fell swoop is compelling, but it can be costly and risky.

Talk about inflation! Super Bowls ads cost $8 million for a 30-second ad this year. That is a million dollars more than the $7 million cost last year, which was itself up from $6.5 million in 2022 and ...

At the Super Bowl last Sunday, Danone SA’s commercial featured Channing Tatum tossing a large bottle of STōK Cold Brew Coffee to British soccer players. Nestlé SA’s showcased a game watcher at home ...

At any given moment, you're likely to find Snoop Dog wherever eyeballs (bloodshot or otherwise) wander, from T-Mobile ads and ...

Donald Trump ’s spin Sunday on the Daytona International Speedway track in the presidential limousine ― ahead of the Daytona ...

Teams have two weeks, beginning Tuesday, to use their franchise and transition player tags on players who are eligible for ...

WASHINGTON — Donald Trump has already spent $10.7 million of taxpayer money to play golf since retaking the White House last ...

Trump and associates are taking expensive trips to sporting events and golf outings as he dismantles the federal government.

Grammy Award-winning rapper Kendrick Lamar headlined the NFL’s Super Bowl LIX halftime show on Feb. 9, an event that drew ...

Global media inflation—the rising cost of advertising across the world—is expected to be slightly lower in 2024 compared with 2023, according to recent research from ECI Media Management. The report ...

By Ad Age and Creativity Staff - 1 hour 39 min ago 6 hours 1 min ago 6 hours 1 min ago By Justin Roberts - 6 hours 31 min ago By Ewan Larkin - 7 hours 1 min ago By Ad Age Staff - 8 months ago ...