Below, find about a dozen new releases from the likes of Timex, G-Shock, Citizen and more. Together, they show an industry ...

In 1965, the OMEGA Speedmaster was the only watch to pass the tests of the American space agency NASA. That was exactly sixty ...

Commemorating the 60th anniversary of NASA's approval, OMEGA unveils the MOONSWATCH 1965. This tribute to the historic ...

It’s no secret that the old guard of luxury labels is struggling to decipher and decrypt modern hype. But by taking risks and ...

Hysteria has given way to a low drumbeat of regular launches from Swatch’s MoonSwatch team, not least because there is no ...

The MoonSwatch 1965 will be available starting March 1, at selected Swatch stores worldwide, and priced at £240.

With the freshly unveiled MoonSwatch 1965, OMEGA and Swatch are back with a new iteration of their viral watch collab.

Collectors and enthusiasts couldn’t get enough of the white-dial Speedmaster when it launched in March 2024, and demand remains sky-high today. Now, Swatch is betting that history will repeat itself ...

A new lunar lander will carry NASA technology on a mission to search for water beneath the moon's surface.

Swatch operates in a cyclical industry. Historically, luxury watches have exhibited more cyclicality versus other luxury categories due to being rarely purchased items (more driven by new wealth) and ...

The space agency was just $84 million short of completing the mission when it pulled the plug. VIPER had been slated to go to the moon on board an Astrobotic Griffin lander. Then, the space agency ...

Barely two months into the year, it’ll be the third mission to have set out on a journey toward the moon so far in 2025. If 2024 was all about establishing a commercial presence on the moon ...