Ad campaigns have become significantly more efficient over the years, delivering better returns on investment (ROI), according to the latest WARC ROI Benchmark report. It highlights a substantial ...

As the founder and CEO of an agency specializing in B2B lead generation, I often encounter companies wondering why their lead-generation ad campaigns aren't getting them the desired results.

Yes, the ad campaigns. Whether they're creating viral pop culture moments or simply announcing new brand ambassadorship, they offer a complete image of a universe you could step into— and the ...

Demand Gen delivers 58% higher return on ad spend (ROAS) than Video Action Campaigns, according to Nielsen. One example of success is Marks & Spencer, which exceeded their forecasted ROAS by 186% ...

The updates aim to improve businesses' ad reach and engagement. Additionally, Google will integrate product feeds for retailers and begin transitioning Video Action Campaigns to Demand Gen by mid ...

Search Engine Land » PPC » Microsoft Clarity launches Google Ads integration Chat with SearchBot Please note that your conversations will be recorded. You can now directly connect campaign ...

Search Engine Land » PPC » Google expands Demand Gen ad tools ahead of Video Action Campaigns sunset Chat with SearchBot Please note that your conversations will be recorded. Google today ...

The success of an advertising campaign can depend heavily on the platform used to deliver it. Pitch-perfect copy and compelling visuals might not have the desired impact if it’s displayed on a ...

A more than 8% dividend yield plus new, high-growth businesses are a potent combination that make Telus stock a buy today. Slower growth and fierce competition have come to characterize the ...

TELUS (TSX:T) is trading below $20 per share, catching the attention of dividend seekers and long-term investors. TELUS (TSX:T) is trading below $20 per share, catching the attention of dividend ...

Coors Light blamed a spelling gaffe in a new advertisement campaign on "a case of the Mondays." Full-page print and digital billboard ads were released in North America on Monday as part of the ...

Advertisers pull out all the stops for their biggest— and often most expensive—ads of the year. This year, ads reportedly sold for north of $8 million, a record price. Here is our round-up of ...