Going into the Super Bowl, the “Taylor Swift effect” on the NFL looks even stronger than it did at this time last year.

Grammy-winning hip-hop star is expected to perform his Drake diss track in the halftime show, as the Kansas City Chiefs ...

Between crowning a champion of the NFL, the snacks, the commercials and the celebrities, there is also the gambling.

Super Bowl ad prices have soared past $8 million, driven by the NFL's broad appeal and significant growing female viewership, ...

Comedians and actors Tim Robinson and Sam Richardson will star in a Super Bowl ad for Totino’s Pizza Rolls, the first Big ...

Before Super Bowl LIX, Travis Kelce appeared for a press conference and couldn’t stop gushing about Taylor Swift, especially ...

Julian Edelman tells PEOPLE exclusively about the 'selfish' reason he loves Taylor Swift and Travis Kelce's relationship ahead of the 2025 Super Bowl in New Orleans.

R.J. White shares 2025 Super Bowl prop bets for the coin toss, Super Bowl halftime show, Gatorade color, Taylor Swift and Jon Batiste National Anthem ...

In the past three years, according to research by marketing professor Kim Whitler, the number of Super Bowl ads that have had ...

Seal's new Super Bowl commercial imagines the Grammy-winning crooner as a honking animated seal, serenading Becky G about soda from atop a pile of rocks.

There are football people. There are halftime show people. And then, there are commercial people. No matter how you watch ...

The Super Bowl is the most important sports event in the United States, and advertising during its broadcast costs over 8 ...