In addition to "co-branding with the iconic Texas Longhorns logo in Dick's marketing campaigns," the sponsorship will include student-athlete influencer marketing activations through name, image and ...

Dick's Sporting Goods has inked a new multi-year brand sponsorship deal with the University of Texas at Austin Athletics to ...

Super Fuels is an Irving-based gas station chain with an anthropomorphic dog mascot that Buc-ee's argues is a copy of their trademark beaver mascot.

Arch Manning's tenure as Texas' full-time starting quarterback begins with a bang on Aug. 30, when the Longhorns travel to Ohio State in a rematch from the College Football Playoff semifinals.

Quinn Ewers, born March 15, 2003, in San Antonio, Texas, emerged as one of the most ... After competing for the starting role, he became the Longhorns’ quarterback and threw for 2,177 yards ...

Last year, the Longhorns had 11 players selected in the 2024 NFL Draft which set a school record. While that number will be tough to repeat, Texas will certainly be well-represented throughout ...

COLLEGE STATION — The Texas A&M men's basketball team came out of the halftime break Saturday on fire and continued the trend en route to a convincing win over the Texas Longhorns. At Reed Arena ...

After missing the Texas Longhorns' victory over Arizona State at the Peach Bowl, Bevo XV, the Longhorns mascot, will be back on the field tonight for the Cotton Bowl against the Ohio State Buckeyes.

PETA Calls for Live Longhorn Mascot to Be Spared Cotton Bowl Attendance ... intelligent animals like longhorns, and this stress could cause Bevo to react in ways that might result in injury ...

AUSTIN, Texas — Animal rights organization PETA is pushing to have Texas Longhorns mascot Bevo banned from the Cotton Bowl Classic. On Thursday, the organization sent a letter to the SEC urging ...

After being banned from Mercedes-Benz Stadium twice for the SEC Championship (Dec. 7) and Peach Bowl (Jan. 1), the Texas Longhorns' famous live mascot is making his return to the sidelines for ...

PETA sent a letter to SEC Commissioner Greg Sankey on Thursday, asking him to block the Texas Longhorns from bringingtheir mascot Bevo to their College Football Playoff semifinal game against the ...