Carlile, Paul R., and Clayton M. Christensen. "The Cycles of Theory Building in Management Research." Harvard Business School Working Paper, No. 05-057, February 2005.
Zaltman, G., Valarie A. Zeithaml, Bernard Jaworski, Ajay K. Kohli, Kapil R. Tuli, and Wolfgang Ulaga. "A Theories-in-Use Approach to Building Marketing Theory ...
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