Cofsils, a throat lozenge brand, launched a campaign in India to market itself as a bacteria/virus killing lozenge and increase its price point by 300%. This is a story of how to raise a long-held ...

Hong Kong’s consumer watchdog has warned intake of four lozenges of some cough ... and more The report found four throat drop samples of Strepsils, a popular brand with Hongkongers, contained ...

USP Zdrowie asked Creative Leap to develop a totally new challenger OTC sore throat lozenge brand – one to take on both local and international brands operating in Poland. Against an incredibly ...