That recently happened in the beauty sphere via French makeup artist @Aliénor, who introduced us to the idea of contrast ...

ELF's CEO, Tarang Amin, said that "consumer mindset" was focused on the LA wildfires and "uncertainty around the TikTok ...

However, in recent years, a growing number of Nigerian men are challenging these norms by embracing makeup, using it as a ...

In a TikTok video posted in early January, Gen Z artist Sujindah intones those words ― practically screams them ― at the ...

The skincare obsessed generation is seemingly undoing all their work for a temporary, killer glow. We unpack Australia's ...

They may have lost their saved recipes and a few years of makeup tips, but the new RedNote ... January 13, 2025 Chinese Tik Tok (Red Note) has allowed me to preach the good word of American ...

A TikTok trend encouraging people to challenge themselves to spend less has garnered plenty of attention on the popular ...

It’s rare we see our most beloved celebs brave a bare-face on social media, but what’s even more rare is a no-makeup selfie. Lucky for you, I did some sleuthing and found some of our favorite celebs ...

The 'University of TikTok' has taken over the beauty world with viral makeup tricks, skincare hacks, and DIY haircare ...

Thousands of TikTok videos have flooded the app, participating in the ‘unrecognizable makeup’ trend, all set to the viral ‘Lockjaw’ sound.

Young employees are dressing as they want at their workplaces. Fashion trends like ‘office siren’ and ‘corpcore’ have gone viral on TikTok. However, some of these work outfits have landed them in a so ...

In exploring what they stand to lose if ByteDance doesn’t secure an American buyer for TikTok, brands and influencers share how they've successfully used the platform.