Understanding consumer behavior isn’t just about selling products—it’s about understanding how people think, feel and make decisions. Over time, marketers have discovered certain “laws” that influence ...

Warner Music is the third-largest of the three major record companies, and it should be a primary beneficiary of the ongoing growth we expect throughout the music industry. We believe record labels ...

Bank accounts worth knowing about before attending college include checking, savings, and CDs, each of which differ in terms of interest rates and flexibility.

We believe Prestige is in fine financial health. At the end of fiscal 2024, the company had roughly $46 million in cash and equivalents with about $1.1 billion in long-term debt. Majority of debt was ...

Veteran advertisers are using tried-and-true tactics like celebrity cameos, humor and cute animals to win over watchers, ...

The ice cream maker, a first-time big game advertiser, ranked No. 3 in System1’s analysis of Super Bowl spots released so far ...

By mastering the newest strategies in ABM, marketing leaders can redefine how they connect with their most valuable clients.

Aba Blankson, chief marketing officer at NAACP, is leading the organization's storytelling and advocacy campaigns during this ...

Avocados From Mexico, Tostitos and Twix are among the brands looking to engage with tuned-in consumers without paying ...

She also was a Rose Hill Society undergraduate ambassador, a Gabelli School of Business freshman advising mentor, a Fordham ...

The show was nominated for five Tonys. But for LaChanze, 63, that was just the beginning. She wants her projects to be an ...

Before buying, today’s customers look beyond these to find what is being touted by trusted sources on the internet, via ...