How Watch Collecting Took Over Silicon Valley
It's not just Mark Zuckerberg suddenly spending millions on epic timepieces. Tech moguls from across the industry have become ...
Timex Brings Back the Ironman 8-Lap in OG Metal Builds
Timex has brought back the Ironman 8-Lap in what they dubbed OG metal editions. Offering in three distinct variants – gold-tone, all-black and steel -the iconic reference is renewed with a robust, ...
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Branding 101 — How Luxury Watch Brands Position Themselves To Win Your Favor
Thomas has a look at branding in the watch world ✓ How are watch brands positioned? ✓ What is the branding trifecta? ✓ Read ...
5 Underrated Tool Watch Brands Every Collector Should Know
This guide reveals five dedicated tool watch brands that perhaps aren’t as well known as they should be. They all make some ...
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Waymo Passenger Stuck in Self-Driving Taxi Going in Circles Says He Nearly Missed Flight: WATCH
A Los Angeles-based tech entrepreneur claims he almost missed his flight after a mishap in a self-driving taxi. Mike Johns was headed to Sky Harbor International Airport in Phoenix, and he decided to ...
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CORDER’S COLUMN: Microbrands should fear the big beasts
Microbrands are getting a lot of air time these days, whether that’s Studio Underd0g cracking the Swiss watchmaking inner ...
56 Accessories to Upgrade Your iPhone, Apple Watch and Mac in 2025
From the first-ever USB-C charger with FindMy support to a case that makes the Apple Watch feel like an iPod, 2024 featured plenty of compelling new accessories for Apple fans.