Vietnam is one of the biggest and most dynamic ... Heineken has been the market leader in the international premium beer segment historically, but despite its high brand equity and strong YoY ...

faces many challenges in its first year entering the fiercely competitive premium beer market in Vietnam. These include building brand power from scratch, focusing on Saliency, Meaningfulness and ...

The sales volume of Heineken “grew in the fifties” in Vietnam in 2024, the Dutch brewer said in its 2024 performance review.